The only problem?
None of the denim I found in thrift stores or vintage shops fit me the way I wanted. So I tried taking my finds to a tailor to alter them. While these tailors were extremely talented, I could never quite explain what I wanted and the finished product always fell a bit short of my expectations.
As a lifelong sewist, I knew I had the skills to do this myself, but I just didn't have the right machines. So I found an alterations specialist at an Industrial studio who was willing to teach me everything I needed to know, and the rest is history!
Since starting this company I have met literally hundreds of women that can't find jeans that fit. They gap at the waist, they're too short, or too baggy in the hips-you name it. Instead of asking ourselves what's wrong with our bodies we should be asking ourselves what's wrong with our clothes. Let me create a gorgeous pair of jeans made for a body that's perfect just the way it is.
Danielle xo
